#2: Why People Fail Even They Choose Low Competition Keywords?
Most of the people say I have selected many low competition keywords , but the real problem is that they are not getting ranked.
There are many reasons, but one of the reasons is that
- Transnational Keywords (The keywords which are used to buy something i.e., Buy Galaxy S7 Cheap)
- Informational Keywords (The keywords which are used to give information or knowledge to the users i.e., how to do keyword research)
- Navigational Keywords (Those keywords which are used to visit the specific site or location i.e., Facebook Sign In or Minar-e-Pakistan to Hafeez Center)
Now the problem is that mostly people find navigational keywords or those keywords which are low competition, high volume or even high CPC, but are not useful. Because they don’t have any real intent.
Suppose Minar-e-Pakistan to Hafeez Center has a monthly search volume of 200,000, competition low and good CPC, but do you know people would see Google Map, and move on to their life. They would never open the site that has got a position first or fifth. Because the reason is that you’re working on a keyword that has no clear intent. That has no common sense.