Try to Rank Your Article For More Than 1 Keywords
This trend has not changed in many of the people specially who have entered new in the SEO world. They just look for a keyword for ranking , then rank the same keyword. Just try to understand that the people how can search many queries for the given keyword.
Just try to understand the intent (NIYAT) of the keyword being written into the search box of Google. Optimize for many keywords. An article of 2000 words can be optimized for dozen of keywords. Just try to think out of the box how to make the Google Suggestion?
Google Related Searches in order to see more keywords. You can use other tools too like Ubbersuggest, Google Trends or Google Keyword Planner. Then target your article and those related keywords which are used in your article. You can use easily LSI keywords(related keywords) in your sub-headings in order to make more user experience not seen as spammy keyword stuffing.
Read Episode 6 : Getting Backlinks From Your Beloved Competitors